000			01351cam a22003374i 4500
001			17843013
003			OSt
005			20231025114404.0
008			130807s2014 ctua 000 0 eng
010			_a 2013947421
020			_a9781111525293
020			_a9781133188544
040			_aDLC _beng _erda _cDLC
050	0	0	_aHF 5415.2 _b.C49 2014
100	1		_aBrown, Tom J.
245	1	0	_aBasic marketing research : _bcustomer insights and managerial action / _cTom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.
250			_a8th edition.
264		1	_aStamford, CT, USA ; _bCengage Learning, _c[2014]
300			_axxvi, 478 pages. : _billustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPreviously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
700	1		_aChurchill, Gilbert A.
906			_a7 _bcbc _corigcop _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cLN _n0
999			_c68173 _d68173