| 000 | 01227pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 015890898 | ||
| 003 | OSt | ||
| 005 | 20230921110427.0 | ||
| 008 | 050821s2006 nju 001 0 eng d | ||
| 020 | _a0132017733 | ||
| 020 | _a0131958674 (Instructor's manual) | ||
| 040 |
_aUkOxU _beng _cACL |
||
| 042 | _aukscp | ||
| 050 |
_aTX 911.3 _b.M3K68 2006 |
||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John Bowen, James Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _aLondon : _bPearson Prentice-Hall, _cc2006. |
||
| 300 |
_axxi, 932 p : _bill ; _c26 cm. |
||
| 500 | _a"Pearson International edition." | ||
| 500 | _aAccompanied by: Instructor's manual with case guide / David Grulich. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
| 700 | 1 | _aMakens, James C. | |
| 700 | 1 |
_aGrulich, David. _tInstructor's manual with case guide [to accompany] Marketing for hospitality and tourism, 4th ed. |
|
| 942 |
_2lcc _cLN _e4th ed. _n0 |
||
| 999 |
_c66131 _d66131 |
||