000 03569cam a22005651i 4500
001 9780429298509
003 FlBoTFG
005 20220414100306.0
006 m d
007 cr |||||||||||
008 200817s2020 flua o 000 0 eng d
040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9781000192674
_q(ePub ebook)
020 _a1000192679
020 _a9781000192612
_q(PDF ebook)
020 _a100019261X
020 _a9781000192643
_q(Mobipocket ebook)
020 _a1000192644
020 _a9780429298509
_q(ebook)
020 _a0429298501
020 _z9780367278786 (hbk.)
024 8 _a10.1201/9780429298509
_2doi
035 _a(OCoLC)1230894612
035 _a(OCoLC-P)1230894612
050 4 _aHF5415.1265
072 7 _aCOM
_x060120
_2bisacsh
072 7 _aCOM
_x087000
_2bisacsh
072 7 _aCOM
_x014000
_2bisacsh
072 7 _aUNN
_2bicssc
082 0 4 _a658.872
_223
100 1 _aDas, Subhankar,
_d1981-
_eauthor.
245 1 0 _aSearch engine optimization and marketing :
_ba recipe for success in digital marketing /
_cSubhankar Das.
250 _a1st.
264 1 _aBoca Raton :
_bChapman & Hall/CRC,
_c2020.
300 _a1 online resource :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
500 _a<P>1. Introduction to CMS, SEO, SEM, and Attribution Modeling</P><P>2. Website Basics and Development.</P><P>3. On-Page Optimization</P><P>4. Link Building and Setup</P><P>5. Concept of Off-Page SEO</P><P>6. Search Engine Algorithm and Search Engine Marketing</P><P>7. Multivariate Testing Remarketing and AdWords</P>
520 _aSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: The concept of SEM and SEO The mechanism of crawler program concepts of keywords Keyword generation tools Page ranking mechanism and indexing Concepts of title, meta, alt tags Concepts of PPC/PPM/CTR SEO/SEM strategies Anchor text and setting up Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aInternet marketing.
650 0 _aInternet searching.
650 0 _aWeb search engines.
650 0 _aWeb sites
_xDesign.
650 7 _aCOMPUTERS / Computer Science
_2bisacsh
856 4 0 _3Taylor & Francis
_uhttps://www.taylorfrancis.com/books/9780429298509
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
999 _c58691
_d58691