000			01175cam a2200337 a 4500
001			3022268
003			OSt
005			20210608093550.0
008			940510s1993 uk a b 001 0 eng d
010			_a 94156697
020			_a0750605480
035			_a(OCoLC)29459383
040			_aNjRuF _cNjRuF _dUk _dDLC
042			_alccopycat
050	0	0	_aHF 5438.5 _b.W55 1993
082	0	0	_a658.8/2 _220
100	1		_aWilmshurst, John.
245	1	0	_aBelow-the-line promotion / _cJohn Wilmshurst.
260			_aOxford ; _aBoston : _bButterworth-Heinemann, _c1993.
300			_aix, 399 pages. : _bill. ; _c24 cm.
490	1		_aMarketing series. Professional development
500			_a"Published on behalf of the Chartered Institute of Marketing"
504			_aIncludes bibliographical references and index.
650		0	_aSales promotion.
650		0	_aDirect marketing.
710	1		_aChartered Institute of Marketing.
830		0	_aMarketing series (London, England). _pProfessional development.
906			_a7 _bcbc _ccopycat _d2 _encip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c45965 _d45965