| 000 | 01378cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 12378244 | ||
| 003 | OSt | ||
| 005 | 20210604102659.0 | ||
| 008 | 010412s2002 txua b 001 0 eng | ||
| 010 | _a 2001089968 | ||
| 020 | _a0030321034 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 .13 _b.M3586 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aFerrell, O. C. | |
| 245 | 1 | 0 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline, George H. Lucas. |
| 250 | _a2nd ed. | ||
| 260 |
_aFort Worth : _bHarcourt College Publishers, _cc2002. |
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| 300 |
_axxvi, 469 p. : _bill. ; _c26 cm. |
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| 500 | _aPrevious ed. published under title. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aHartline, Michael D. | |
| 700 | 1 | _aLucas, George H. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1514/2001089968-t.html |
| 906 |
_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
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| 999 |
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