000 | 01064pam a2200325 a 4500 | ||
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001 | 016998833 | ||
003 | OSt | ||
005 | 20230918151300.0 | ||
008 | 090703s2010 maua b 001 0 eng c | ||
020 | _a9788131759349 | ||
040 |
_aUkOxU _beng _cACL |
||
042 | _aukscp | ||
050 |
_aTX 911.3 _b.M3 2011 |
||
100 | 1 | _aKotler, Philip. | |
245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
250 | _a5th edition | ||
260 |
_aBoston ; _aLondon : _bPearson, _c2010. |
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300 |
_axxiii, 683 pages _bcol. illustrations _c28 cm. |
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500 | _aPrevious ed.: 2006. | ||
500 | _aOn cover: "International edition." | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aHospitality industry _xMarketing. |
|
650 | 0 |
_aTourism _xMarketing. |
|
650 | 0 |
_aHospitality industry _xMarketing _vCase studies. |
|
650 | 0 |
_aTourism _xMarketing _vCase studies. |
|
700 | 1 |
_aBowen, John _q(John T.), _d1948- |
|
700 | 1 | _aMakens, James C. | |
942 |
_2lcc _cSL |
||
999 |
_c40323 _d40323 |