000 01064pam a2200325 a 4500
001 016998833
003 OSt
005 20230918151300.0
008 090703s2010 maua b 001 0 eng c
020 _a9788131759349
040 _aUkOxU
_beng
_cACL
042 _aukscp
050 _aTX 911.3
_b.M3 2011
100 1 _aKotler, Philip.
245 1 0 _aMarketing for hospitality and tourism /
_cPhilip Kotler, John T. Bowen, James C. Makens.
250 _a5th edition
260 _aBoston ;
_aLondon :
_bPearson,
_c2010.
300 _axxiii, 683 pages
_bcol. illustrations
_c28 cm.
500 _aPrevious ed.: 2006.
500 _aOn cover: "International edition."
504 _aIncludes bibliographical references and index.
650 0 _aHospitality industry
_xMarketing.
650 0 _aTourism
_xMarketing.
650 0 _aHospitality industry
_xMarketing
_vCase studies.
650 0 _aTourism
_xMarketing
_vCase studies.
700 1 _aBowen, John
_q(John T.),
_d1948-
700 1 _aMakens, James C.
942 _2lcc
_cSL
999 _c40323
_d40323