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020 _a0324201400
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035 _aCURL 980092136655(Lc ) from bmsc4
040 _aOX/U-1
_cDLC
_dDLC
050 _aHF 5415
_b.F47 2005
092 _aD0401084545
100 _aFerrell, O. C.
_92983
245 1 0 _aMarketing strategy /
_cO.C. Ferrell, Michael D. Hartline.
250 _a3rd ed.
260 _aOxford :
_bThomson,
_c2005.
300 _axix, 628 pages. :
_billustrations. ;
_c24 cm.
490 1 _aMarketing series (London, England). Practitioner
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
830 0 _aMarketing series (London, England).
_pPractitioner
942 _2lcc
_cBK