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| 001 | 010034872 | ||
| 003 | UkOxU | ||
| 005 | 20191101145038.0 | ||
| 008 | 881026s1988 nyua 001 0 eng d | ||
| 010 | _a87-23186 | ||
| 015 | _aGB-8861927 | ||
| 020 | _a0070489475 | ||
| 040 | _cDLC | ||
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| 080 | _a658.8 | ||
| 082 |
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| 092 | _aD0400053182 | ||
| 100 | 1 | _aGuiltinan, Joseph P. | |
| 245 | 1 | 0 |
_aCases marketing management / _cJoseph P. Guiltinan, Gordon W. Paul |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _cc1988 |
||
| 300 |
_axvi, 427 p. : _bill. ; _c25 cm |
||
| 504 | _aIncludes index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 700 | 1 | _aPaul, Gordon W. | |
| 830 | 0 | _aMcGraw-Hill series in marketing | |
| 942 |
_2lcc _cBK |
||