000 01221cam a22003134a 4500
999 _c12372
_d12372
001 12375916
003 OSt
005 20191101100820.0
008 010411s2001 ii a b 001 0 eng
010 _a 2001031395
020 _a0761995501
020 _a076199551X (pbk.)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF 5415.129
_b.V46 2001
082 0 0 _a658.8/4
_221
100 1 _aVenugopal, Pingali,
_d1958-
245 1 0 _aMarketing channel management :
_ba customer-centric approach /
_cPingali Venugopal.
260 _aNew Delhi ;
_aThousand Oaks :
_bResponse Books,
_c2001.
300 _a187 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references (p. [181]-182) and index.
650 0 _aMarketing channels.
650 0 _aMarketing
_xManagement.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0657/2001031395-t.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0660/2001031395-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK