000			01645cam a22003014a 4500
999			_c12129 _d12129
001			13893076
003			OSt
005			20191031122934.0
008			050308s2006 njua 000 0 eng
010			_a 2005006850
020			_a0471743151 (cloth)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF 5415.525 _b.L695 2006
082	0	0	_a658.8/343 _222
245	0	0	_aLoyalty myths : _bhyped strategies that will put you out of business-- and proven tactics that really work / _cTimothy L. Keiningham [et al.].
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2006.
300			_axvii, 254 p. : _bill. ; _c24 cm.
505	0		_aLoyalty myths that subvert company goals -- Loyalty myths contaminating company management practices -- Myths about customers: their needs, behaviors and referrals -- Myths concerning loyalty programs -- Myths about loyalty, share of business, and profitability -- Loyalty myths regarding employees -- The foundations of customer loyalty -- The right way to manage for customer loyalty.
650		0	_aCustomer loyalty.
700	1		_aKeiningham, Timothy L.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK