000			01392cam a2200373 a 4500
999			_c12053 _d12053
001			4970318
003			OSt
005			20191031114222.0
008			970516s1997 enka b 001 0 eng
010			_a 97152232
020			_a0750623225
040			_aDLC _cDLC _dDLC
050	0	0	_aHF 5415 _b.R52
082	0	0	_a658.8/342 _221
100	1		_aRice, Chris.
245	1	0	_aUnderstanding customers / _cChris Rice.
250			_a2nd ed.
260			_aOxford ; _aBoston : _bButterworth-Heinemann, _c1997.
300			_avi, 312 p. : _bill. ; _c24 cm.
490	1		_aThe marketing series. Student
500			_aRev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
500			_a"Published on behalf of the Chartered Institute of Marketing."
504			_aIncludes bibliographical references (p. 307-308) and index.
650		0	_aConsumer behavior.
650		0	_aMarketing _xSocial aspects.
700	1		_aRice, Chris. _tConsumer behaviour.
710	2		_aChartered Institute of Marketing.
830		0	_aMarketing series (London, England). _pStudent.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/97152232.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els032/97152232.html
906			_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBK