000 | 01034cam a22002898a 4500 | ||
---|---|---|---|
999 |
_c10990 _d10990 |
||
001 | 15332027 | ||
003 | OSt | ||
005 | 20191029090123.0 | ||
008 | 080616s2009 nju b 001 0 eng | ||
010 | _a 2008025797 | ||
020 | _a9780136037903 (hardcover : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF 5415.2 _b.M29 2009 |
082 | 0 | 0 |
_a658.8/3 _222 |
100 | 1 | _aMalhotra, Naresh K. | |
245 | 1 | 0 |
_aBasic marketing research : _ba decision-making approach / _cNaresh K. Malhotra. |
250 | _a3rd edition | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2009. |
||
263 | _a1111 | ||
300 |
_axxvi, 645 pages ; _billustrations |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aMarketing research. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0820/2008025797.html |
906 |
_a0 _brix _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |