000 01034cam a22002898a 4500
999 _c10990
_d10990
001 15332027
003 OSt
005 20191029090123.0
008 080616s2009 nju b 001 0 eng
010 _a 2008025797
020 _a9780136037903 (hardcover : alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF 5415.2
_b.M29 2009
082 0 0 _a658.8/3
_222
100 1 _aMalhotra, Naresh K.
245 1 0 _aBasic marketing research :
_ba decision-making approach /
_cNaresh K. Malhotra.
250 _a3rd edition
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2009.
263 _a1111
300 _axxvi, 645 pages ;
_billustrations
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0820/2008025797.html
906 _a0
_brix
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK