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1.
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9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009
Other title:
  • Nine brand shaastras
Availability: No items available.

2.
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Brands and branding / Rita Clifton ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Economist, 2009
Availability: No items available.

3.
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Principles of advertising & IMC / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irwin, c2005
Other title:
  • Principles of advertising and IMC
Availability: Items available for loan: Margaret Thatcher Library (1)Call number: HF5823 .D86 2008.

4.
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The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012
Other title:
  • MBA
Availability: No items available.

5.
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The story of purpose [electronic resource] : the path to creating a brighter brand, a greater company, and a lasting legacy / Joey Reiman. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, Inc., c2013
Availability: No items available.

6.
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2013
Availability: No items available.

7.
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ProfitBrand : how to increase the profitability, accountability, and sustainability of your brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va. : Kogan Page, 2005
Other title:
  • Profit brand
Availability: No items available.

8.
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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: No items available.

9.
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Social networking for career success : using online tools to create a personal brand / Miriam Salpeter. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : LearningExpress, [2011]
Availability: No items available.

10.
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Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee Frederiksen, PhD. by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Availability: No items available.

11.
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The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2013
Availability: No items available.

12.
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Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Blue Ash, Ohio : HOW Books, an imprint of F+W Media, Inc., [2013]Copyright date: ©2013
Availability: No items available.

13.
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The Patrón way : from fantasy to fortune--lessons on taking any business from idea to iconic brand / Ilana Edelstein with Samantha Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, [2013]
Availability: Items available for loan: Nairobi Campus (1)Call number: AC HF 5415.12 .E33 2013 .

14.
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How brands grow : what marketers don't know / by Byron Sharp. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: No items available.

15.
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Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2011
Availability: No items available.

16.
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17.
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Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2012
Availability: No items available.

18.
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], c2011
Availability: No items available.

19.
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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / by Dave Kerpen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2011
Availability: No items available.

20.
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Contemporary consumption, consumers and marketing : cases from generations Y and Z / Brendan Canavan. by
Edition: 1 Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Abingdon ; New York : Routledge, 2021
Availability: No items available.


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