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1.
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9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009
Other title:
  • Nine brand shaastras
Availability: No items available.

2.
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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009
Other title:
  • Twenty-four brand mantras
Online resources:
Availability: No items available.

3.
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4.
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18 brand astras : using brand abilities as weapons for CRISP brand building / Kapoor, Jagdeep by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Response books., 2003
Availability: No items available.

5.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson 2013
Online resources:
Availability: No items available.

6.
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Brands and branding / Rita Clifton ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Economist, 2009
Availability: No items available.

7.
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No logo : taking aim at the brand bullies / Naomi Klein. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Toronto : Vintage Canada, 2000
Other title:
  • No logo
Availability: No items available.

8.
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Advertising and promotion : an integrated marketing communications approach [2nd ed.] Chris Hackley. by
Edition: 2nd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : SAGE, c2010
Availability: Items available for loan: Annex Campus Library (3)Call number: HF 5823 .H185 2010, ... Margaret Thatcher Library (1)Call number: HF 5823.H32 2010.

9.
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Designing brand identity : an essential guide for the whole branding team / Alina Wheeler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2013
Availability: No items available.

10.
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eBrands : building an Internet business at breakneck speed / Phil Carpenter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2000
Availability: No items available.

11.
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ProfitBrand : how to increase the profitability, accountability, and sustainability of your brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va. : Kogan Page, 2005
Other title:
  • Profit brand
Availability: No items available.

12.
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ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: No items available.

13.
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America's greatest brands insight into many of America's strongest and most trusted brands [Vol. x]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA The American Brands Council 2000
Availability: No items available.

14.
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The Patrón way : from fantasy to fortune--lessons on taking any business from idea to iconic brand / Ilana Edelstein with Samantha Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill, [2013]
Availability: Items available for loan: Nairobi Campus (1)Call number: AC HF 5415.12 .E33 2013 .

15.
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Brand thinking and other noble pursuits / Debbie Millman ; foreword by Rob Walker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Allworth Press, c2011
Availability: No items available.

16.
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2005
Availability: No items available.

17.
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Unconscious branding : how neuroscience can empower (and inspire) marketing / by Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2012
Availability: No items available.

18.
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Harvard business review on brand management. Series: Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School, 1999
Other title:
  • Brand management.
Availability: No items available.

19.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: custom edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Online resources:
Availability: No items available.

20.
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Innovation in branding and advertising communication / edited by Lluís Mas-Manchón. by Series:
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Routledge, 2021Copyright date: ©2021
Availability: No items available.


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