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Political campaign communication : principles and practices / Judith S. Trent and Robert V. Friedenberg.

By: Contributor(s): Material type: TextTextSeries: Communication, media, and politicsPublication details: Lanham : Rowman & Littlefield Publishers, c2008.Edition: 6th edDescription: xii, 436 pages. ; 23 cmISBN:
  • 9780742553026 (cloth : alk. paper)
  • 0742553027 (cloth : alk. paper)
  • 9780742553033 (pbk. : alk. paper)
  • 0742553035 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 324.7/3 22
LOC classification:
  • JF 1001 .T73 2008
Online resources:
Contents:
Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.
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Includes bibliographical references (p. 423-425) and index.

Communication and political campaigns : a prologue -- Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.

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