Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
Material type:
- 0749442654
- 658.8/02Â 22
- HF 5415.123Â .S65 2004
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Loan | Margaret Thatcher Library First Floor | HF 5415.123 .S65 2004 (Browse shelf(Opens below)) | Available | 20059735 |
Includes bibliographical references and index.
Marketing and the integrated communications mix -- The marketing communications plan -- Communications theory -- Buying behaviour -- Understanding markets - market research -- Understanding agencies - agency relationships -- Understanding the media -- The changing communications environment -- International marketing communications -- Selling and sales management -- Advertising -- Sales promotions -- Direct marketing -- Publicity and public relations -- Sponsorship -- Exhibitions -- Packaging -- Merchandising -- Word of mouth -- E-marketing -- Corporate identity.
There are no comments on this title.