Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, 1997Edition: 7 th editionDescription: xxvi, 613 pagesISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415 .M378 1997 (Browse shelf(Opens below))	Available	20060814
Loan	Margaret Thatcher Library First Floor	HF 5415 \| .M378 1997 (Browse shelf(Opens below))	Available	20065475
Loan	Margaret Thatcher Library First Floor	HF 5415 \| .M378 1997 (Browse shelf(Opens below))	Available	20061354
Loan	Margaret Thatcher Library		Available
Loan	Margaret Thatcher Library First Floor	HF 5415 .M378 1997 (Browse shelf(Opens below))	Available	20064418

Includes bibliographical references (p. 503-528) and indexes.

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