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The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff.

By: Material type: TextTextSeries: LEA's communication seriesPublication details: New York : Lawrence Erlbaum Associates, c2008.Edition: 3rd edDescription: xvii, 563 pages illustrations 23 cmISBN:
  • 9780805863604 (alk. paper)
  • 0805863605 (alk. paper)
Subject(s): DDC classification:
  • 153.8/52 22
LOC classification:
  • BF 637 .P4P39 2008
Online resources:
Contents:
Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.
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Holdings
Item type Current library Call number Status Barcode
Loan Margaret Thatcher Library First Floor BF 637 .P4P9 2008 (Browse shelf(Opens below)) Available 23012944

Includes bibliographical references (p. [487]-532) and indexes.

Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns.

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Copyright @ The Margaret Thatcher Library August 2023
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