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The loyalty leap : turning customer information into customer intimacy / Bryan Pearson.

By: Material type: TextTextPublication details: New York : Portfolio/Penguin, 2012.Description: viii, 263 p. : ill. ; 24 cmISBN:
  • 9781591844914
Subject(s): DDC classification:
  • 658.8/343 23
LOC classification:
  • HF5415.5 .P43 2012
Other classification:
  • BUS043010 | BUS018000
Online resources: Summary: "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- Provided by publisher.
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Includes bibliographical references (p. [241]-254) and index.

"The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- Provided by publisher.

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Copyright @ The Margaret Thatcher Library August 2023
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