Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2004.Edition: 2nd edDescription: xx, 460 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Margaret Thatcher Library First Floor	HF 5415.1263 \| .A53 2004 (Browse shelf(Opens below))	Available	23008288

Includes bibliographical references and index.

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