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Brandwashed : why the shopper matters more than what you're selling / Sarah A. O' Leary by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Crown Business, c2011
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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c2005
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