Principles of marketing [9th ed.]

By:

Kotler, Philip [author.]

Contributor(s):

Armstrong, Gary (Gary M.) [author.]
Harris, Lloyd C [author.]
He, Hongwei [author.]

Material type: Text

TextPublisher: Harlow : Pearson Education, 2019Edition: Nineth edition. / Phil T. Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei HeDescription: xxi,785p; illustrations (colour) ; 28 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

8120318390 (pbk.) :

Subject(s):

Marketing

DDC classification:

658.8 23

LOC classification:

HF5415 .13.K6 2001

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Includes bibliographical references and index.

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Principles of marketing [9th ed.]