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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 14th edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cmISBN:
  • 9780073380988 (alk. paper)
  • 0073380989 (alk. paper)
Subject(s): DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .C375 2009
Online resources:
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