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Social media marketing : an hour a day / Dave Evans.

By: Material type: TextTextSeries: Serious skillsPublication details: Indianapolis, Ind. : Wiley, c2008.Description: xxii, 409 p. : ill. ; 24 cmISBN:
  • 9780470344026 (pbk.)
  • 0470344024 (pbk.)
Subject(s): DDC classification:
  • 302.23/0688 22
LOC classification:
  • HF5414 .E93 2008
Contents:
Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.
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Holdings
Item type Current library Call number Status Barcode
Short Loan Annex Campus Library Ground Floor hf 5414 .e93 2008 (Browse shelf(Opens below)) Available 4200394

Includes index.

Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.

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