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Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: 7th edDescription: xxvi, 593 p. : ill. ; 27 cmISBN:
  • 9780133020267
Subject(s): DDC classification:
  • 338.5024/658 23
LOC classification:
  • HD 30.22 .K39 2013
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.
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Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions: perfect competition and monopoly -- Pricing and output decisions: monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation in a global setting -- Government and industry: challenges and opportunities for today's manager -- The global soft drink industry.

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