Includes bibliographical references and indexes.

Machine generated contents note: 1 Understanding and Applying Theory in -- Health Promotion Practice and Research 1 -- Richard A. Crosby, Michelle C. Kegler, and Ralph J. DiClemente -- 2 The Precaution Adoption Process Model and Its Application 16 -- Neil D. Weinstein and Peter M. Sandman -- 3 The Information-Motivation-Behavioral Skills Model 40 -- Jeffrey D. Fisher and William A. Fisher -- 4 The Elaboration Likelihood Model of Persuasion: -- Health Promotions That Yield Sustained Behavioral Change 71 -- Richard E. Petty, Jamie Barden, and S. Christian Wheeler -- 5 Application of the Authoritative Parenting Model to -- Adolescent Health Behavior 100 -- Bruce Simons-Morton and Jessica Hartos -- 6 Natural Helper Models to Enhance a Community's Health -- and Competence 126 -- Eugenia Eng and Edith Parker -- 7 Toward a Comprehensive Understanding of -- Community Coalitions: Moving from Practice to Theory 157 -- Frances D. Butterfoss and Michelle C. Kegler -- 8 Community Capacity: Concept, Theory, and Methods 194 -- Barbara L. Norton, Kenneth R. McLeroy, James N. Burdine, -- Michael R. J. Felix, and Alicia M. Dorsey -- 9 Social Capital Theory: Implications for Community-Based -- Health Promotion 228 -- Marshall W. Kreuter and Nicole Lezin -- 10 Prevention Marketing: An Emerging Integrated Framework 255 -- May G. Kennedy and Richard A. Crosby -- 11 Conservation of Resources Theory: Application to -- Public Health Promotion 285 -- Stevan E. Hobfoll and Jeremiah A. Schumm -- 12 The Theory of Gender and Power: A Social Structural Theory -- for Guiding Public Health Interventions 313 -- Gina M. Wingood and Ralph J. DiClemente -- 13 The Behavioral Ecological Model: Integrating Public Health -- and Behavioral Science 347 -- Melboure F. Hovell, Dennis R. Wahlgren, and Christine A. Gehrman -- 14 Reflections on Emerging Theories in Health Promotion -- Practice 386 -- Michelle C. Kegler, Richard A. Crosby, and Ralph J. DiClemente -- Name Index 397 -- Subject Index 407.