Internet marketing in hospitality / Barbara Cox, William Koelzer.

By:

Cox, Barbara G, 1946-

Contributor(s):

Koelzer, William

Material type: Text

TextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 pages. : ill. ; 24 cmISBN:

0130984752

Subject(s):

DDC classification:

647.94/0285 22

LOC classification:

TX 911.3 .E4C68 2004

Online resources:

Table of contents

Contents:

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).

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Holdings
Item type	Current library	Call number	Status	Barcode
Loan	Annex Campus Library First Floor	TX 911.3 .E4C68 2004 (Browse shelf(Opens below))	Available	20105336

Includes index.

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Internet marketing in hospitality / Barbara Cox, William Koelzer.