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International communications strategy : developments in cross-cultural communications, PR and social media / Silvia Cambié and Yang-May Ooi.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xvii, 222 p. ; 25 cmISBN:
  • 9780749453299
  • 074945329X
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM 1211 .C36 2009
Online resources:
Contents:
The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.
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Includes bibliographical references and index.

The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond.

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Copyright @ The Margaret Thatcher Library August 2023
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