The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.
Material type:
- 0324144970
- 658.5/14 22
- HC 79 .W4 2007
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
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