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The television entrepreneurs : social change and public understanding of business / by Raymond Boyle and Lisa W. Kelly.

By: Contributor(s): Material type: TextTextPublication details: Burlington, VT : Ashgate Pub. Company, 2012.Description: 176 p. ; 24 cmISBN:
  • 9781409403227 (hardback : alk. paper)
  • 9781409403234 (alk. paper)
Subject(s): DDC classification:
  • 791.450941 23
LOC classification:
  • PN1992.8.B87 B89 2012
Contents:
Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business.
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Includes bibliographical references (p. [163]-172) and index.

Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business.

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Copyright @ The Margaret Thatcher Library August 2023
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