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Advertising, promotion, and other aspects of integrated marketing communications Terence A. Shimp, J. Craig Andrews.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, 2013.Edition: 9th edDescription: xxii, 729 pages : illustrations (some color) ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781111580216 (hbk)
  • 1111580219 (hbk)
Subject(s): Genre/Form: DDC classification:
  • 658.8/2 22
LOC classification:
  • HF 5415.123 .S54 2013
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Previous ed. published in 2010.

Includes bibliographical references and index.

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Copyright @ The Margaret Thatcher Library August 2023
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