Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe with Donata Vianelli.
Material type:
- 9780071318204 (pbk.)
- 0071318208 (pbk.)
- 658.84 23
- HF 1416 .A47 2013
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McGraw-Hill International edition.
Includes bibliographical references and indexes.
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