Decision making with analytics BUS 3316 - September 2014 Mehmet Begen , Lauren Cipriano, Hubert Pun and Shaun Yan
Material type:
TextSeries: Chapman & Hall/CRC machine learning & pattern recognition seriesPublication details: Canada IVEY Business School 2014Description: [various] illSubject(s): - Decision making -- Statistical methods
- Business planning -- Statistical methods
- Data mining
- Decision making -- Statistical methods
- Business planning -- Statistical methods
- Data mining
- Decision Making
- Management Information Systems
- Management
- Decision making / Statistical methods
- Business planning / Statistical methods
- Data mining
- 658.4/033 23
- HD 30.23 .D42 2014
Includes bibliographical references (pages 165-166) and index.
Introduction to Business Analytics; The Paradigm Shift; From Data to Insight; From Business Intelligence to Business Analytics; Levels of "Intelligence" The Business Analytics Cycle ; Objective; Data; Analytic Tools and Methods; Implementation; Guiding Questions; Requirements for Integrating Business Analytics; Common Questions Data Mining and Data Analytics ; Data Mining in a Nutshell ; What Is Data Mining?; Predictive Analytics; Forecasting; Optimization; Simulation; From Data Mining to Data Analytics ; Network Analytics; Text Analytics Business Analytics ; Customer Analytics ; "Know Thy Customer"; Targeting Customers; Project Suggestions Social Analytics ; Customer Satisfaction; Mining Online Buzz; Project Suggestions Operational Analytics ; Inventory Management; Marketing Optimization; Predictive Maintenance; Human Resources and Workforce Management; Project Suggestions Bibliography
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