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Advertising and Intergrated Brand Promotion / Thomas C. O'guinn

By: Material type: TextTextPublication details: United States Of America Cengage Learning. 2009.Edition: Fifth EditionDescription: xii,725 pages colured illustrationISBN:
  • 9780324568677
Subject(s): LOC classification:
  • HF 5821 .O' 34 2009
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Holdings
Item type Current library Call number Status Barcode
Loan Annex Campus Library Ground Floor HF 5821 .O34 2009 (Browse shelf(Opens below)) Available 20052829

Includes Glossary.

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