Samli, A. Coskun Entering & succeeding in emerging countries: marketing to the forgotten majority / Entering and succeeding in emerging countries A. Coskun Samli. - Mason, OH Thomson/South-Western c2004 - xxviii, 186 pages. : illustrations. ; 24 cm. Includes bibliographic references and index. ISBN: 0538726989 LCCN: 2004298092 Subjects--Topical Terms: Economic development Subjects--Geographic Terms: Developing countries--Economic policy. LC Class. No.: HD 82 / .S325 Dewey Class. No.: 658.8/4/091724