Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy [5th ed.] 
Christopher Lovelock, Jochen Wirtz. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  PearsonEducation International/Prentice Hall,  c2004. 
 - xviii, 652 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: c2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131268465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professions--Marketing.