Parasuraman, A.
Marketing research /
A. Parasuraman
- 20009 edition
- Boston Houghton Mifflin Company Addison-Wesley, 2009
- xxi, 638 pages : Illustrations
Includes Bibliographical References and Index
8177227574
Grewal,Dhuv
Marketing research
HF 5415.2 / .P 373 2009