Out of context : a creative approach to strategic management / Creative approach to strategic management general editor, Cynthia Wagner Weick. - Mason, OH : Thomson/South-Western, c2005. - xii, 126 p. ; 24 cm.

An instructional website supplements the text.

Includes bibliographical references (p. 125-126).

0324274122

2003111306


Strategic planning.
Creative thinking.
Creative ability in business.

HD 30.28 / .O88 2005