TY  - BOOK
AU  - Santacoloma, Pilar 
ED  - FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
TI  - Course on agribusiness management for producers’ associations: Module 3 – Planning for producers’ associations
PY  - 2009///
CY  - Rome
PB  - FOOD AND AGRICULTURE ORGANIZATION OF THE UNITED NATIONS
N1  - Market knowledge as a basis for planning5
List of topics5
Setting the context6
Case study: Penetrating and Remaining in the International
Markets. Minami-Satsuma Agricultural Cooperative in
Kagoshima, Japan. See also case study: Precooked and
Frozen Vegetables for the International Market:
La Huerta, Mexico8
Case study analysis10
Defining the market10
How can rural enterprises be made market-oriented?11
Basic steps in planning the marketing process12
Market knowledge methodologies and instruments13
Identifying and targeting markets17
Market niches20
Product differentiation21
Conclusions on the case study22
Group exercise23
Summary24
Unit assessment26
Planning: a key factor for competitiveness
27
List of topics27
Setting the context28
Case study: The Chiang Mai Agribusiness. See also
case study: the agribusiness Agrohortalizas30
Case study analysis31
General planning aspects31
Planning and its application32
Inventory management37
UR  - https://opac.mu.ac.ke/cgi-bin/koha/opac-retrieve-file.pl?id=5ef8081760223e4c06e41db1540c9433
ER  -