TY  - BOOK
AU  - Gilmore,Audrey
TI  - Services marketing and management
SN  - 0761941576 (hbk.)
AV  - HD 9980.5 .G55 2003
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references and indexes
ER  -