Gilmore, Audrey.

Services marketing and management / Audrey Gilmore. - New Delhi ; Response Books, 2003. - 21pages : illustrations.

Includes index.

Includes bibliographical references and indexes.

0761941576 (hbk.) 0761941584 (pbk.)

2002115868


Service industries--Marketing.
Service industries--Management.

HD 9980.5 / .G55 2003

658.8