Gilmore, Audrey.
Services marketing and management /
Audrey Gilmore.
- New Delhi ; Response Books, 2003.
- 21pages : illustrations.
Includes index.
Includes bibliographical references and indexes.
0761941576 (hbk.) 0761941584 (pbk.)
2002115868
Service industries--Marketing.
Service industries--Management.
HD 9980.5 / .G55 2003
658.8