Griffin, Tom 1928-

International marketing communications / Tom Griffin. - Oxford [England] ; Butterworth-Heinemann, 1993. - xiv, 456 pages : illustrations. - The Marketing series . - Marketing series (London, England) .

Includes bibliographical references and index.

0750605529 : 16.95

93006984


Communication in export marketing.
Advertising media planning.

HF 1416 / .G75 1993

659.1