TY  - BOOK
AU  - Griffin,Tom
TI  - International marketing communications
T2  - The Marketing series
SN  - 0750605529 :
AV  - HF 1416 .G75 1993
U1  - 659.1 20
PY  - 1993///
CY  - Oxford [England]
PB  - Butterworth-Heinemann
KW  - Communication in export marketing
KW  - Advertising media planning
N1  - Includes bibliographical references and index
ER  -