TY  - BOOK
AU  - Walker,Orville C.
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0071263918 
AV  - HF 5415.13 .W249 2003
U1  - 658.8/02 21
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999; Title on CD-ROM: GAMAR 3; Includes bibliographical references and indexes
ER  -