Marketing strategy :  a decision-focused approach / 
Orville C. Walker Jr. ... [et al.]. 
 - 6th ed. 
 - Boston :  McGraw-Hill/Irwin,  2008 
 - xx, 346 pages :  ill. (some col.) ; 
<br/><br/> Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.  Title on CD-ROM: GAMAR 3 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher. 
<br/><br/><label>ISBN: </label>0071263918  9780071263917 
<br/><br/><label>LCCN: </label>2002020042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .W249 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/02