TY  - BOOK
AU  - Balachandran,S.
TI  - Customer-driven services management
SN  - 0761932550 (pbk.)
AV  - HF 5415.5 .B354 2004
U1  - 658.8/12/0954 22
PY  - 2004///
CY  - New Delhi
PB  - Response Books
KW  - Customer services
KW  - India
KW  - Management
N1  - Includes bibliographical references (p. [292]-294) and index; Services today -- The distinguishing characteristics -- Developing the service product -- Knowing the customer -- Marketing of services -- Attaining high quality -- Realising people potential -- Strategies for growth -- Managing information -- Some select service industries -- General insurance -- Life insurance -- Public services -- Hospitals -- Tourism -- Logistics
N2  - In Indian context
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2004004750-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2004004750-t.html
ER  -