TY  - BOOK
AU  - David,Fred R.
TI  - Strategic management: concepts & cases 
SN  - 0130807850
AV  - HD 30.28 .D38 1999
U1  - 658.4/012 21
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - https://libstaff.mu.ac.ke/cgi-bin/koha/cataloguing/addbiblio.pl?biblionumber=7026#tab6XX
KW  - Strategic planning
KW  - Case studies
ER  -