Methods in behavioral research /
Paul C. Cozby.
- 10th ed.
- Boston : McGraw-Hill Higher Education, c2009.
- xvii 403 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 381-392) and index.
Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observational methods -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.