TY  - BOOK
AU  - Lewis,Herschell Gordon
TI  - More than you ever wanted to know about mail order advertising
SN  - 0934226008
AV  - HF 5861 .L48 1980
U1  - 659.13/3 19
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Advertising, Direct-mail
N1  - Reprint. Originally published: Minneapolis, Minn. : Mason National Publications, c1980; Includes index
ER  -