Lewis, Herschell Gordon,  1926-2016. <br/><br/>
More than you ever wanted to know about mail order advertising / 
Herschell Gordon Lewis. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  1980. 
 - xiii, 330 pages :  illustrations ;  23 cm. 
<br/><br/> Reprint. Originally published: Minneapolis, Minn. : Mason National Publications, c1980.  Includes index. 
<br/><br/><label>ISBN: </label>0934226008 
<br/><br/><label>LCCN: </label>83004465  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Direct-mail.
<br/><br/><label>LC Class. No.: </label>HF 5861  / .L48 1980 
<br/><br/><label>Dewey Class. No.: </label>659.13/3